<p><a href="http://blogs.discovermagazine.com/discoblog/files/2011/03/5051461320_29f5fb034d1.jpeg" title=""></a></p><div class="vert-display-toggle collapsible relative flex flex-col items-center "><div class="vert-unit mt-4 mb-3 top-20"><div ad-type="mobile-desktop" class="ad-wrapper vert min-h-boombox flex items-start justify-center" data-ad-mapping="inline" data-ad-slot="Discover/inline-ad" id="div-inline-ad-0"></div></div><span aria-label="Advertisement" class="text-ad mt-1 text-[11px] uppercase">Advertisement</span></div><figure class="fr-image-container fr-full"><img srcset="https://cdn.discovermagazine.com/assets/image/30195/5051461320_29f5fb034d1-190x300-s.webp 480w, https://cdn.discovermagazine.com/assets/image/30195/5051461320_29f5fb034d1-190x300-m.webp 660w" sizes="(max-width: 480px) 480px, 660px" src="https://cdn.discovermagazine.com/assets/image/30195/5051461320_29f5fb034d1-190x300-s.jpg" title="5051461320_29f5fb034d1-190x300.jpg" loading="lazy" data-id="30195"><figcaption class="fr-figcaption"><p class="fr-caption"></p></figcaption></figure><p>Masculinity/femininity of fine fragrances affects color-odor correspondences: a case for cognitions influencing cross-modal correspondences. "Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects' thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors." </p><p><a href="http://www.ncbi.nlm.nih.gov/pubmed/18071196" title=""></a></p><div data-embedid="4b651d8f-ea11-445f-9ea7-e776ca36eef3" id="insticator-embed-temp"></div><figure class="fr-image-container fr-full"><img srcset="https://cdn.discovermagazine.com/assets/image/30196/male_packaging_male_smell-s.webp 480w, https://cdn.discovermagazine.com/assets/image/30196/male_packaging_male_smell-m.webp 660w" sizes="(max-width: 480px) 480px, 660px" src="https://cdn.discovermagazine.com/assets/image/30196/male_packaging_male_smell-s.jpg" title="male_packaging_male_smell.jpg" loading="lazy" data-id="30196"><figcaption class="fr-figcaption"><p class="fr-caption"></p></figcaption></figure><p><em>Photo: flickr/</em><a href="http://www.flickr.com/photos/gilesrcook/5051461320/" title="">fruity monkey</a></p><p> Related content: Discoblog: <a href="http://blogs.discovermagazine.com/discoblog/2011/01/12/ncbi-rofl-im-a-lumberjack-and-im-ok-i-smell-like-pine-and-get-chicks-all-day/" title="">NCBI ROFL: I’m a lumberjack, and I’m OK, I smell like pine and get chicks all day!</a></p><p> Discoblog: <a href="http://blogs.discovermagazine.com/discoblog/2010/07/29/ncbi-rofl-oral-malodor-and-related-factors-in-japanese-senior-high-school-students/" title="">NCBI ROFL: Oral malodor and related factors in Japanese senior high school students.</a></p><p> Discoblog: <a href="http://blogs.discovermagazine.com/discoblog/2011/03/03/ncbi-rofl-smelly-week-the-science-of-the-stinkface/" title="">NCBI ROFL: Smelly Week: The science of “the stinkface”.</a></p><p> WTF is NCBI ROFL? Read our <a href="http://blogs.discovermagazine.com/discoblog/2010/01/12/ncbi-rofl-hello-world/" title="">FAQ</a></p><p>!</p>

Explore how masculinity and femininity affect fragrance color-odor correspondences and influence color selection. Find out more!

The Sciences

NCBI ROFL: The scent of a woman.

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ncbi rofl

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Masculinity/femininity of fine fragrances affects color-odor correspondences: a case for cognitions influencing cross-modal correspondences. "Four experiments found that the colors people choose as corresponding to the odors of fine fragrances are influenced by the perceived masculinity/femininity of those fragrances. Experiment 1 examined the colors chosen for 3 male and 3 female fragrances. The pattern of colors chosen for female fragrances differed from that for male fragrances. Experiments 2 and 3 found that colors assigned to 2 unisex fragrances depend on whether subjects thought that the fragrances were male or female fragrances. Experiment 4, by labeling unisex fragrances as male or female, showed that this difference in color selection was the result of subjects' thinking that a fragrance is a male or female fragrance. Thinking of the masculinity/femininity of a fragrance influences the selection of colors that corresponds to these odors." Photo: flickr/fruity monkey Related content: Discoblog: NCBI ROFL: I’m a lumberjack, and I’m OK, I smell like pine and get chicks all day! Discoblog: NCBI ROFL: Oral malodor and related factors in Japanese senior high school students. Discoblog: NCBI ROFL: Smelly Week: The science of “the stinkface”. WTF is NCBI ROFL? Read our FAQ !

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NCBI ROFL：女人的气味。

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